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Most Common User Experience Design Mistakes and How to Fix Them

Have you ever abandoned an online purchase process simply because you could not complete a form that kept returning you to the same spot, asking information that you did not have? Have you ever wondered what to do next on a website? Have you ever had to uninstall a software program because it was too slow? Or perhaps you downloaded an app and the sign-up screen was just too long for your comfort? If you have, you were the victim of poor user experience design.

Have you ever abandoned an online purchase process simply because you could not complete a form that kept returning you to the same spot, asking information that you did not have? Have you ever wondered what to do next on a website? Have you ever had to uninstall a software program because it was too slow? Or perhaps you downloaded an app and the sign-up screen was just too long for your comfort? If you have, you were the victim of poor user experience design.

Designing for What You Like

Whether it is an ego problem or simply because we hate criticism, but we tend to design for what we want. It is a dead end and here is why: If you try to sell your concept and the person who is supposed to use it does not like it, finds it difficult to use, or simply does not understand the instructions, your product loses usability value. You must design for the relevant target user instead.

How to Fix the Problem

User experience design consulting makes it possible to find out who your target audience is and how to make your product meet their wants, needs, likes, and preferences. This includes everything from the layout of a website to the checkout process in a shopping cart. With our user experience design services, we make it possible to gain insight into the above problem. We conduct quantitative research to find out where you lose the users, which pages they exit without taking the required actions, and where they spend too much time on a task.

We also conduct qualitative research to get answers to why they do these things. We help you to prioritise the identified problem areas and recommend how to fix them. We also help you develop, with retesting and validation of each step of the design process. As such, we help you to fix the problem by helping you to design for the user.

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