How we measure your

Return on Investment

Good UX Maximizes Profits And Minimizes Loss

How do we demonstrate investment return?

The best way to communicate this is to create metrics that can provide indications that our work is offering the right benefits to the business's we are helping.

Knowing how to measure and present the return on investment (ROI) of UX is crucial. Our clients are only going to invest in UX if the figures add up and they can relate.


Wasted Development Time

In Dr. Susan Weinschenk's video, she argues that up to 50% of programmers’ time is spent on avoidable rework.


IT projects are abandoned

Of the top 12 reasons that projects fail, three of the top 12 are directly related to the lack of user experience work.

Calculating ROI

Susan Weinschenk, in her white paper Usability: A Business Case Site, outlines three useful equations for calculating cost savings

01. Errors


(# of errors) x (avg. repair time) x (employee cost) x (# of employees) = cost savings


(2 errors/week) x (60 mins) x (R300/hour) x (100 employees) = R60,0000/week or R720,000/year

02.Development and Maintenance cost


(# of changes) x (avg. hrs/change) x (cost of developer) x (4, if late) = cost savings


(20 changes) x (8 hrs each) x (R400/hour) = R64,000 if fixed early or R256,000 if changed late

03. Productivity


(time saved) x (employee cost) x (# of employees) = cost savings


(1 hr/week) x (R30/hr) x (1000 employees) = R30,000/ week or R15,000,000/year

04. Conversion Rate


(# of people who complete an online booking process) ÷ (# of site visitors) = conversion as (%)


(50 people completed an online booking process) ÷ (10,000 site visitors) = 0.5%

Get in touch with us so we can talk about your project.