The best way to communicate this is to create metrics that can provide indications that our work is offering the right benefits to the business's we are helping.
Knowing how to measure and present the return on investment (ROI) of UX is crucial. Our clients are only going to invest in UX if the figures add up and they can relate.
In Dr. Susan Weinschenk's video, she argues that up to 50% of programmers’ time is spent on avoidable rework.
Of the top 12 reasons that projects fail, three of the top 12 are directly related to the lack of user experience work.